Well it was only going to be a matter of time before someone did it and Mercedes Benz possibly started the trend with the Mercedes World facility at Brooklands – Weybridge which was designed to be an interactive showcase of their talents with such features as driving experiences, museum displays and even a restaurant and meeting room set up. Well the bar has been raised and one manufacturer has taken this a whole lot further. Yes i am talking about Ferrari world in that hotbed of excessive construction Abu Dhabi. Priced at about £40 to get in the visitor will find themselves at a kind of super Ferrari theme park that includes; the Abu Dhabi formula 1 track, over 20 rides such as roller-coaster named Formula Rossa and capable of 0-60 mph in two seconds and 150 mph and you can even take a virtual tour of the Ferrari factory. One roller-coaster has dueling F430 Spiders on a track that also showcases many of Italy’s most popular locations such as Monza, the Colosseum and Rome. Even from the air this place is impressive and the Ferrari logo is 65 metres in length while the Red roof structure is actually 200,000 square metres in size. The Ferrari excess doesn’t finish their either though as you can also choose to visit a restaurant that includes 4 Michelin starred chefs.
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