BMW and Toyota Get Together To Produce New Joint project Sports Car
Put two geniuses from two different countries together and what you get is a new sports car. BMW and Toyota are going to team up to develop a new sports car in a joint venture and they will put their knowledge and expertise to develop fuel cells, an electric powertrain as well as technologies to make cars lighter with lighter materials.
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Akio Toyoda, the boss of Toyota, and Norbert Reithofer, boss of BMW, at the BMW Munich Headquarters signed a memorandum of understanding to further expand their current cooperation which was established last year in December.
With the same goal in mind, both companies will go on a long term joint venture effort to developed a new architecture as well as components to build a new sports car in the future. While both bosses did not talk much about the details, the collaboration means either one of the two legendary Toyota cars will be resurrected – a Supra or the Celica.
With production ending in 2002, the new Supra will most likely be based on the same BMW 6-series platform and the Celica is also likely to be developed based on the architecture of the 3-series.
As both companies have already invested a lot of money in eco-friendly technologies such as the ActiveHybrid from BMW and the Prius range from Toyota, it is very probable that any sports car that the two would come up with will be powered by alternative power sources. Hybrid and exclusively-electric powertrains are Toyota’s area of expertise and BMW is known for its revolutionary technology in lightweight cars like the new i3 and i8 using carbonfiber reinforced polymer material.
Akio Toyoda acknowledges BMW’s ability in making wonderful sports cars. He adds that BMW knows how to make cars perform and that he is excited to see the outcome of the partnership. MSG Cars would like to add that we can’t wait to add another exciting model into our contract hire line up and i’m sure our customers will agree also.